Media-monitoring

Necessity for fast search, the analysis and structurization of the information for corresponding reaction, has led to direction occurrence in work with the information under such title as «Monitoring of mass-media» or "Media monitoring". Monitoring and the analysis of mass-media is the reliable channel of a feedback which helps to receive the information as about image and reputation of the company (the separate person), and about the processes occurring in environment surrounding it. By means of monitoring and the analysis of mass-media it is possible to receive a complete picture of how the public perceives this or that company (the organisation, the person), what image of its competitors, and on the basis of received given to trace reaction of target audience to those steps which are undertaken on a way to achievement of objects in view and problems.

Among a wide spectrum of the problems facing to the modern companies, it is possible to allocate such which demand constant and operative monitoring of an information field, namely:

• tracing and the analysis of actual events;
• the forecast, an estimation and revealing of potential sources of risks;
• revealing of sources and spheres of influence of disputed or crisis situations;
• an estimation of credit and investment risks;
• revealing of tendencies of development and a status of commodity markets and services;
• the analysis of activity of competitors, partners and clients;
• search of the potential clients, the new markets, partners.

The Agency gives the wide spectrum of media-monitoring services.

The standard product contains daily and weekly monitoring of mass-media materials:

• National / regional printed mass-media.
• National / regional TV-channels.
• The Internet.

The agency also develops and prepares the unique information-analytical products under specific requirements of separate clients:

• Base monitoring (BМ) - the daily / weekly report containing full texts of mass-media materials on interesting subjects. Download Example (pdf-file)
• An information picture of day (IPD) - the daily / weekly report containing reduced variants of mass-media materials on interesting subjects, with their breakdown on semantic value (a positive, a negative, a neutral). Download Example (pdf-file)
• The state-of-the-art review (AR) - the weekly / monthly state-of-the-art review of an information field for the accounting period, with accent on the basic events, their analysis and recommendations for the Client.
• Analytical monitoring (АМ) - the weekly / monthly state-of-the-art review of an information field for the accounting period containing reduced variants of mass-media materials on interesting subjects with breakdown on semantic value (a positive, a negative, a neutral). Download Example (pdf-file)
• A content-analysis of mass-media - the quantitative and qualitative analysis of the information collected for the certain period on the specified subjects. The report includes parameters on mention keywords and expressions (the company, the organization, the person, a brand) in mass-media for a week / month. Download Example (pdf-file)